Jiamei Hu, Enyue Wang, YaningYang, Tingting Wang, Mengqi Chen, Li Ge

Li Ge

April 29, 2025

University Student Innovation and Entrepreneurship Training Program (USIETP), WeChat official account operation, Project management, Ability enhancement.

The practice of the University Student Innovation and Entrepreneurship Training Program (USIETP) has been recognized as a pathway of significance to bolster students' comprehensive abilities. This essay takes the operation and management of the WeChat Official Account "Shaanxi Regional Collaborative Secondary School English Education Information Platform" by a USIETP team at Xi’an Shiyou University as an example to exposit improvements in account management and team collaboration. The team aimed to provide instructive and useful English learning resources for learners and disseminate university-related information through effective column planning, resource integration, article editing, video production, and user intention analysis. During a period of nearly two years, the official account attracted approximately 4,000 followers, with total views, likes, and shares exceeding 40,000. Through a clear-cut division of labor and collaboration, team members honed their skills to a large extent in resource collection and organization, article writing and formatting, time management, communication and coordination, questionnaire design, and data analysis etc. In addition, while fulfilling the project, members acquired enlightening knowledge about English and a better insight into it, strengthened their sense of social responsibility, and obtained valuable and meaningful innovation and entrepreneurship experience. This research offers practical insights for managing USIETP projects and demonstrates pathways for enhancing students' comprehensive competencies, serving as a reference for similar initiatives.

© 2025, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license