Xiaoshuo Cheng, Shaohua Jiang

Xiaoshuo Cheng

May 30, 2025

Experience economy, Liaoning time-honored brands, Sensory interactive design, Packaging innovation, Regional culture.

Focusing on the cultural characteristics of Liaoning region, this study explores new approaches to sensory interactive design for packaging of time-honored pastry brands under the experience economy. It aims to enhance cultural identity and consumption appeal of Liaoning time-honored products through multi-dimensional sensory experiences, promoting cultural inheritance of these brands in the modern era. Taking packaging of Liaoning time-honored pastry brands as the research object, this study constructs a sensory interactive design model covering visual, tactile, auditory, and olfactory dimensions by integrating artistic symbols of Liaoning regional culture and sensory interactive design theories. Fieldwork and eye-tracking experiments were conducted to collect user feedback data through both online and offline channels. Results Incorporating AR dynamic interactive elements into time-honored brand packaging can effectively stimulate purchase interest among young consumers, achieving a 72% interaction intention rate. Sensory interactive design rooted in regional culture can significantly increase the cultural added value of Liaoning time-honored brand packaging. The integration of traditional craftsmanship and modern technology provides a positive framework for optimizing competition through cultural-to-sensory-to-experience value enhancement, facilitating the dual transformation towards localization and rejuvenation.

© 2025, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license