Yuxin Wang, Li Gu

Yuxin Wang

May 30, 2025

Gaze theory, Traditional Chinese decorative patterns, Cultural communication and exchange.

Driven by the wave of globalization, especially in the early 21st century, the rapid development of information technology has enabled Chinese traditional cultural elements to spread more quickly and widely. Chinese traditional decorative patterns have attracted widespread attention from the West due to their unique aesthetics and profound cultural connotations. From the perspective of gaze theory, this paper explores the Western gaze, focusing on Chinese traditional patterns as a power relationship and dominant behavior. In reality, ethnic groups with racial consciousness and cultural superiority often "stare" at other races and cultures, so there are stereotypes in the West's cognition of Chinese traditional decorative patterns. Faced with this situation, future designs should have a deeper understanding of cultural exchange mechanisms, correct cultural misunderstandings, and explore more effective strategies for cross-cultural communication. They can focus on the communication effects of different art forms and the impact of social and cultural changes on disseminating these patterns.

© 2025, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license