Li Jiang, Jing Jiang

Li Jiang

May 30, 2025

Culture-tourism integration, Qiang nationality, Intangible cultural heritage music, Inheritance path.

As an important component of China's intangible cultural heritage, Qiang music carries the historical memory and cultural essence of the Qiang people, and is an important carrier of China's excellent traditional culture. With the acceleration of modernization, Qiang music is facing severe challenges such as aging inheritors and shrinking audience groups. At the same time, the booming development of the cultural and tourism industry has provided new opportunities for the protection of Qiang nationality intangible cultural heritage music. According to the policy documents issued by the Ministry of Culture and Tourism and other relevant departments, the protection and development of Qiang nationality intangible cultural heritage music, as an important cultural and tourism resource, is directly related to the cultural prosperity and tourism industry upgrading in ethnic areas. In this context, studying the development path of Qiang nationality intangible cultural heritage music culture in the deep integration of culture and tourism, analyzing the problems in the development process, and proposing countermeasures and suggestions are of great significance for promoting the high-quality development of cultural and tourism industries in ethnic areas and promoting the protection and inheritance of Qiang nationality music.

© 2025, the Authors. Published by ISCCAC

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