Mengqian Liu

Mengqian Liu

August 31, 2025

User experience map, Sansu culture, User experience, Cultural and creative product design.

Objective: The purpose is to promote the spread of Sansu culture and enhance users 'sense of participation and satisfaction in cultural experience. This study takes Sansu culture experience design as the research object, aiming to explore how to analyze the needs, pain points and emotional fluctuations of different user roles in the process of cultural contact through user experience map tools, so as to guide the design improvement of cultural creative products and experience models. Methods: Firstly, combing the core value of Sansu culture, analyzing its social influence and cultural connotation, and identifying the needs and pain points in the process of Sansu culture experience combined with user research; secondly, obtaining the behavior data and emotional feedback of users in the process of cultural experience through questionnaire survey and user interview; finally, constructing a user-centered experience map, and designing an experience mode combining online interaction with offline physical objects. Results: The study shows that the user experience map can effectively identify the pain points and expectations of users in cultural consumption, providing accurate basis for the design of Sansu cultural experience; the combination of online and offline experience helps to enhance the interaction and immersion of cultural communication. Conclusion: This study can provide reference for similar cultural experience design, better meet the needs of modern users, and create new communication forms and cultural values for traditional culture.

© 2025, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license