Jun Sun, Mengke Yang

Jun Sun

October 31, 2025

Visual communication design; Progressive project-driven teaching, Competition-driven innovation, Graduation project.

Against the backdrop of reform in higher education design pedagogy, this study explores an innovative pathway to effectively enhance the teaching quality of graduation projects in visual communication design major, addressing the issues of fragmented knowledge and practical disconnection inherent in traditional teaching methods. By combining theoretical analysis with case studies, this study constructs a progressive project-driven teaching model of "competition-driven innovation". It integrates the discipline competition system into the entire teaching process and conducts teaching experiments and effectiveness analysis using the "Graduation Design" course in the visual communication design major at H University as a practical case. Case studies demonstrate that this teaching model significantly enhances students' learning initiative, innovative awareness, and practical abilities. Students have achieved outstanding results in design competitions at various levels, and their graduation projects show notable improvements in both creativity and practicality. Integrating competitions into a progressive project-driven teaching process helps enhance the systematicity and effectiveness of graduation design instruction, demonstrating strong applicability and value for promotion.

© 2025, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license