Yuquan Sun, Xiaoliu Li, Fei Zhou

Yuquan Sun

October 31, 2025

Liangshan Yi costumes, Rural revitalization, Innovative design, Cultural heritage.

Based on the strategic background of rural revitalization, this article explores the innovative design and inheritance path of the Yi ethnic group's costume culture in Liangshan. As a national intangible cultural heritage, Liangshan Yi ethnic costume is rich in artistic value and ethnic cultural characteristics, and is of great significance to the development of Yi ethnic areas. This article analyzes the artistic features and cultural connotations of Yi ethnic costumes, including their shapes, patterns, colors and craftsmanship, and points out that in the process of modernization, Yi ethnic costumes are facing predicaments such as the fragmentation of cultural space, industrialization bottlenecks, the discontinuity of artistic inheritance and the weakening of cultural identity. This article proposes to promote the innovation and development of Yi ethnic costumes through the modern innovation of cultural symbols and the integration of design with rural industries. Finally, it puts forward inheritance and guarantee strategies, namely, joint talent cultivation by universities, brand dissemination through the integration of new media and cultural tourism, and support provided by policies and social capital. It aims to provide practical references for the inheritance and innovation of the Yi ethnic group's costume culture and art in Liangshan during rural revitalization. 

© 2025, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license