Junhan Liu, Yong Han

Junhan Liu

October 31, 2025

Historical and cultural districts, Destination image, Perceived value, Place attachment, Tourist behavioral intentions.

As important venues for both material and spiritual life, historical and cultural districts carry a profound historical heritage and local culture, offering tourists diverse perceptions and experiences. This study, focusing on the Chengnan Historical and Cultural District in Quanzhou City, Fujian Province, China, aims to explore the correlations among destination image, perceived value, place attachment, and tourist behavioral intentions. Through literature analysis and theoretical research, this study combined specific spatial features with the extraction and establishment of a scientific evaluation index system. A questionnaire survey and data collection were conducted using tourists as the survey subjects, and quantitative analysis was conducted using SPSS.27. The study demonstrated a correlation between the various variables, providing not only strategies for managers of historical and cultural districts to optimize tourist experiences and district development, but also theoretical support for further exploration of the relationship between destination image and tourist behavior within the academic community.

© 2025, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license