Innovation Economics and Management Research (IEMR)

Publisher:ISCCAC

A Preliminary Study on the Integration of Red Culture and Tourism Taking Fujian as an Example
Authors

Pingping Zhuang

Corresponding Author

Pingping Zhuang

Publishing Date

30 Dec. 2022

Keywords

 Integration, Red culture and tourism, Fujian, New media, Cultural and creative. products.

Abstract

Fujian is rich in red tourism resources. It is an important part of the Central Soviet Area, the main area of the three-year guerrilla war in the south, and the famous old revolutionary base of "red flag does not fall". It has made important contributions to national independence and people's liberation, leaving a glorious page in the history of the Chinese revolution. The form of red tourism should be used to vividly explain why the Communist Party of China and the Marxism can make it, and why socialism with Chinese characteristics is good. New media can be used to attract traffic, create a red tourism brand combining culture and tourism, develop red cultural and creative products with local characteristics to make good use of the red resources in the old revolutionary base, and promote rural revitalization with red tourism. It is the common responsibility of the whole Party and society to strengthen the protection and utilization of revolutionary cultural relics, carry forward revolutionary culture and inherit the red gene.

Copyright

© 2023, the Authors. Published by ISCCAC

Open Access

This is an open access article distributed under the CC BY-NC license