Ruichi Liu

Ruichi Liu

30 Dec. 2022

Blind box, POP Mart, Consumer behavior, Marketing strategy.

With the use of the second-hand data collection method, Maslow's Needs-Hierarchy Theory, 4P and other basic marketing theories, this study analyzes POP Mart consumer behavior and corporate marketing strategies. This study can be divided into three aspects. First, the PEST analysis is carried out from the macro level. Second, the analysis on the consumer characteristics of POP Mart is carried out from the micro perspective, and the marketing strategies adopted by the company are studied from five aspects: product, channel, promotion, service and promotion. Third, this study analyzes the existing problems in the operation of POP Mart, puts forward relevant suggestions for the problems, and analyzes its future development strategy by using ADL matrix and Porter's Five Forces Model.

© 2023, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license