Jianchuan Chi

Jianchuan Chi

March 31, 2026

Traditional Craftsmanship-based Intangible Cultural Heritage; Dissemination in Africa; China-Africa People-to-People and Cultural Exchanges

China’s traditional craftsmanship-based Intangible Cultural Heritage (ICH) serves as a vital bond for deepening exchanges and mutual learning between Chinese and African civilizations, and for consolidating the humanistic foundation of the China-Africa Community with a Shared Future. At present, the dissemination of craftsmanship-based ICH in Africa is marked by a continuously expanding pool of dissemination subjects, steadily growing audience coverage, increasingly enriched dissemination content, and gradually broadened dissemination channels, with sustained positive effects. However, it also faces practical dilemmas including insufficient coordination among subjects, low audience adaptation, inadequate localized transformation of content, and weak media adaptability. These challenges can be addressed through measures such as building a cross-subject collaborative communication community, improving the precision of segmented communication, creating dissemination content adapted to the local African context, and promoting the integrated empowerment of traditional and emerging media.

© 2026, the Authors. Published by ISCCAC

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