Congcong Han

Congcong Han

June 30, 2026

New media, Red cultural resources, Ideological and political education.

With the rapid development of the new media era, the ideological and political education in colleges and universities is facing new opportunities and practical challenges. Based on the red cultural resources, this paper focuses on the regional resource characteristics of Jiaodong red culture, and analyzes its practical education value, practical dilemma and method path for ideological and political education in colleges and universities from the perspective of new media. Combined with the current situation of ideological and political education and red culture communication in colleges and universities, this paper puts forward some strategies, such as strengthening new media technology to enhance the influence of red culture, relying on the second classroom to build a practical education platform, constructing multiple collaborative education channels, promoting the deep integration of campus culture and red culture in Jiaodong region, and cultivating the red culture atmosphere of characteristic campus, so as to innovate the mode of ideological and political education, effectively improve the effectiveness of ideological and political education, and provide reference for the high-quality development of ideological and political education in schools.

© 2026, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license