Zhangling Wu

Zhangling Wu

27 Feb. 2023

Tibetan tea culture with Khampa characteristic, External communication values, Publicity approaches, Khampa Tibetan-inhabited area.

Tibetan tea with Khampa characteristics is some "new variety tea" created by Khampa inhabitants, which is skillfully combined Ya 'an black tea with the specialties of Khampa Tibetan-inhabited area. Tibetan tea culture with Khampa characteristics is a unique tea culture formed in the course of Khampa's historical development and the communication and integration of various ethnic groups. For the sake of spreading excellent Chinese traditional culture overseas and increase the people's cultural confidence, the Tibetan tea types and drinking customs will be introduced at the first part of this paper, then the external communication values and the publicity approaches will be analyzed.

© 2023, the Authors. Published by ISCCAC

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