Rui Zhang, Simi Wang

Simi Wang

27 Feb. 2023

Phoenix, Totem symbol, Cultural creativity, Derivative design.

The phoenix has been regarded as a representative of the romantic Chu culture in the southern region of China since ancient times. In this paper, from the perspective of cultural totem symbols, it specifically elaborates the design ideas and methods of cultural creation derivatives to achieve the organic integration between contemporary and traditional culture, and to present the Chu culture with the phoenix culture as a totem symbol through modern aesthetics and beauty creation. This is the vivid embodiment of deep cultural confidence in the field of design and the effective use of traditional culture in modern life scenes.

© 2023, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license