Yunjia Wang

Yunjia Wang

27 Feb. 2023

Relevance theory, Language art, Host, Cultural programs.

Cultural programs that promote traditional Chinese culture have become popular among viewers in recent years, with The Reader and The Chinese Poetry Conference hosted by the famous Chinese host Dong Qing as typical examples. The opening speeches of The Reader and The Chinese Poetry Conference are extremely poetic and artistic. By exploring the language artistry of the hosts from the perspective of relevance theory, it can be found that the language artistry is generated from the audience's reasoning about the implicit meaning in the language, and the smaller the contextual effect in the language expression, the greater the artistic effect produced.

© 2023, the Authors. Published by ISCCAC

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