Feng Zhang, Yifeng Jiang, Xiaojian Liu

Feng Zhang

31 Oct. 2022

Dissemination of intangible cultural heritage, Stakeholder, Pan Embroidery culture, Business platform.

Objective: Taking Pan Embroidery as an example, on the basis of analyzing the demands of stakeholders in the formulation, implementation and output stages of the existing intangible cultural heritage dissemination and promotion system, this paper proposes to build a new type of intangible cultural heritage dissemination and promotion system to replace government functions. To maintain the inheritance of Pan Embroidery culture, it's not practicable to rely on the investment protection of the government for a long time, but should rely on internal drive to promote the development of Pan Embroidery culture. Method: Stakeholder network. Result: In the end, this paper proposes to establish a business platform to serve the public with its regular services, so that it can spontaneously form a social business model, which can make the public understand and accept Pan Embroidery culture on their own initiative, so as to endlessly promote the Pan Embroidery culture in the social process. Conclusion: A business model formed spontaneously by social stakeholders can replace government functions.

© 2022, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license