Innovation Humanities and Social Sciences Research (IHSSR)

Publisher:ISCCAC

An Analysis of Current Situation and Strategies of College Students’ Intercultural Communication Competence in the New Media Era
Authors

Shaoxia Zhan, Runqian Yu, Xihui Shen

Corresponding Author

Xihui Shen

Publishing Date

29 May 2023

Keywords

Intercultural communication competence, Psychological barriers, Strategic research.

Abstract

Since 2015, China has implemented the “the Belt and Road” economic development strategy, held high the banner of peaceful development, actively developed economic partnerships with countries along the Belt and Road, and jointly built a community of interests, a community of destiny, and a community of responsibilities featuring political mutual trust, economic integration, and cultural inclusion. Therefore, China’s economic and cultural exchanges with countries around the world have become increasingly frequent, and cross-cultural communication has become more frequent and widely used. However, due to the differences in the historical and cultural backgrounds of the two sides of the communication reflected in the way of thinking and interpersonal relations in cross-cultural communication, people are increasingly aware of the insurmountable cultural differences in cross-cultural communication. This analysis expounds the importance of intercultural communication competence in detail, surveys the current situation of college students’ intercultural communication competence through questionnaires and other ways, and puts forward targeted measures to cultivate and improve intercultural communication competence.

Copyright

© 2023, the Authors. Published by ISCCAC

Open Access

This is an open access article distributed under the CC BY-NC license