Literature Graph Analysis of Research Progress and Trend of Agricultural Brands Based on CNKI and WOS Databases_INTERNATIONAL SCIENCE AND CULTURE CENTER FOR ACADEMIC CONTACTS (ISCCAC)

Publisher:ISCCAC

Literature Graph Analysis of Research Progress and Trend of Agricultural Brands Based on CNKI and WOS Databases

Authors

Zixiang Yu, Zhixiong Huang

Corresponding Author

Zixiang Yu

Publishing Date

14 June 2023

Keywords

Agricultural brand, Bibliometrics, Graph research, CiteSpace.

Abstract

This article aims to depict the development process and knowledge graph of global agricultural brand construction. Using CNKI and papers on the theme of "agricultural brand" in the Web of Science database as data sources, CiteSpace is used to construct a knowledge graph with keywords, inter-country cooperation relationships, and other nodes, elucidating the hot evolution and research pattern of global agricultural brand construction research, revealing the keyword groups in the field of global agricultural brand construction, reviewing the research progress of agricultural brand construction, and proposing forward-looking prospects for the development direction and urgent problems to be solved of China's agricultural brand based on actual and socio-economic development needs.

Copyright

Open Access

This is an open access article distributed under the CC BY-NC license

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