Dan Chen

Dan Chen

14 June 2023

Private enterprises, Strategic management, Jiangsu Hongjian.

This paper takes Jiangsu Hongjian Network Technology Co., Ltd., a private enterprise, as the research object and studies the complete strategic management process of the company. Firstly, the mission, vision and values of the company are analyzed. Secondly, SWOT analysis is used to analyze the internal and external comprehensive environment of the company; Then, the strategic choice and implementation of the company are discussed. Finally, the internal factor evaluation matrix and external factor evaluation matrix are used to evaluate the company's strategy. Two conclusions are as follows: First, the internal situation of Jiangsu Hongjian Network Technology Co., Ltd. is in an advantage. In this case, it is easy for the company to maintain the status quo, and more aggressive strategies should be adopted to gain greater competitive advantage. Second, Jiangsu Hongjian Network Technology Co., Ltd. can make good use of opportunities in the external environment to avoid threats.

© 2023, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license