Lijuan Liu

Lijuan Liu

27 July 2023

Marketing, Curriculum ideology and politics, Practice.

Curriculum on ideology and politics is a product of the new era in China. It has been integrated with classroom teaching and has achieved significant results in various universities in China. The Ministry of Education has set its aim on this and is providing relevant guidance. During this process, schools must pay more attention to the concept of ideology and politics and fully implement it. Marketing is a business management course, and its educational quality significantly impacts a country's economic direction, progress, and development quality. The content of ideological and political courses should be integrated with the marketing course content to enhance the overall quality of students and improve their ideological literacy in an all-around way. This will contribute to the development of my country's market economy by providing high-quality graduates. This article starts with the exploration and practice of the ideological and political teaching reform of the marketing course, analyzes it, and puts forward the corresponding implementation strategy, so as to better realize the optimization and improvement of the teaching mode, so as to promote the overall growth of students.

© 2023, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license