Yunchuan Liu, Yisong Chen

Yisong Chen

15 September 2023

Interaction, Interactive narrative, Nanyin, Cultural and creative design.

This article introduces the interactive narrative theory, analyzes the advantages of combining this theory with culture, and concludes the importance of redesigning Nanyin by analyzing its cultural and creative values. Nowadays, Nanyin cultural creativity couldn’t strongly influence the dissemination of Nanyin culture. The reason for this is not only insufficient protection of Nanyin culture, but also the lack of cultural and creative design. By collecting data and analyzing the current market cases of Nanyin related cultural and creative works, the design and development strategy of Nanyin cultural and creative works under the interactive narrative theory is ultimately determined.

© 2023, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license