Wen Sun

Wen Sun

15 September 2023

Beijing embroidery, Intangible cultural heritage, Digitization, Interactive design.

With the development of the times, personalized and interactive new media technologies are gradually changing people's way of life. The combination of traditional culture and technology has also become the most popular mode of communication in this era. This article explores the integration and innovation of Chinese intangible cultural heritage and digital interaction in the new media era by taking Beijing embroidery as an example. Firstly, this article analyzes the current situation of intangible cultural heritage and the digitization of intangible cultural heritage. Then, it explores the digital interaction design and application of intangible cultural heritage from three aspects: knowledge visualization, interaction design, and digital display. Intangible cultural heritage is rich in traditional cultural elements, similar to Beijing embroidery, which is difficult to be accessed and widely spread. With the continuous development of modern information media, mobile apps and H5 (HTML5, HyperText Markup Language 5) have gradually become the most widely used and easily accepted forms of communication in Beijing embroidery. The design work "Drama Rhyme Beijing Embroidery" is an interactive design game for children aged 6 to 8. Through digital technology, the work establishes a more interesting and accessible interaction mode for children, effectively integrating high-quality science popularization resources with information multimedia, leading children to experience the beauty of intangible cultural heritage Beijing embroidery and the connection between Beijing embroidery and traditional Chinese opera, which can wake up more people's attention to the Beijing embroidery itself and related intangible cultural heritage.

© 2023, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license