Zhengrong Nie

Zhengrong Nie

31 Oct. 2022

RMP, All-for-One tourism, Product development mode, Beihai.

Beihai is a small coastal town with extremely rich tourism resources. In recent years, the local government there has taken various measures to promote the development of Beihai all-for-one tourism. This paper adopts the RMP (resource, market, product) analysis method to conduct a comprehensive analysis of Beihai tourism resources, tourism market and tourism products, and proposes several modes for the all-for-one development of tourism products in Beihai, namely, two basic modes of health care and sojourn and coastal leisure, as well as two upgraded modes of cultural creativity and eco-museum, in order to maximize the economic benefits of Beihai all-for-one tourism.

© 2022, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license