Lili Jing

Lili Jing

31 Oct. 2022

Small and medium-sized enterprises, Ice and snow tourism, Changchun, Digital marketing.

With the rapid development of China's economy and the improvement of the quality of life, Chinese people's demands for tourism are on the rise, especially the successful hosting of the 2022 Beijing Winter Olympics, which makes ice and snow tourism and ice and snow sports highly sought after by Chinese people. From the implementation of the strategy of "Exhibition from the North to the South" to the holding of the Beijing Winter Olympics, ice and snow tourism has been developed all over the country, which makes the winter tourism market heat up rapidly, especially the three northeastern provinces with natural ice and snow resources, which are favored by tourists. As one of the regions with abundant snow resources in China, Changchun City of Jilin Province is endowed with the conditions for the development of ice and snow tourism. The development of ice and snow tourism has promoted the overall benefit of the Changchun tourism industry. Through the analysis of the products, prices, channels and promotions of Changchun Ice and Snow Xintiandi, it is found that there are some problems in entertainment facilities, such as lack of new ideas, reduced price competition, narrow channels and neglect of customer service, and the solutions based on digital marketing are put forward, aiming at providing a new path for the digital transformation and development of small and medium-sized ice and snow tourism enterprises in Changchun.

© 2022, the Authors. Published by ISCCAC

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