Zhenyan Chen, Jun Sun

Zhenyan Chen

28 December 2023

Jewelry design, Nationalization, Design innovation, Design development, Nationalized integration.

Driven by rapid economic development, fashion and design have also sparked revolution after revolution. However, in the field of jewelry design in China, there are few outstanding and representative revolutionary styles. In recent years, with the emergence of various ethnic characteristic cultures such as Hanfu culture and cultural and creative peripherals, the demand for jewelry with ethnic style characteristics has also increased. However, in the current industry, there are phenomena of lacking novelty in jewelry design, severe market homogenization, and extremely insufficient high-end jewelry with ethnic characteristics. From the current development perspective, seizing the opportunities provided by social development for nationalization, strengthening the integration with the nationalization development of various industries, will help to reposition China's jewelry design in the international market, and truly make nationalized jewelry design prosper.

© 2023, the Authors. Published by ISCCAC

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