Dapeng Zhou

Dapeng Zhou

28 December 2023

Micro era, Aesthetics, Nian culture, Inheritance.

In the "micro era", the miniaturization and rapidity of information communication media represented by Weibo and WeChat, as well as people's favor and widespread acceptance of such communication method, are rapidly defining modern life and new aesthetic standards and paradigms. By understanding the contemporary situation of Nian ("年" in Chinese, referring to every year) culture, this study explores and organizes its visual form and places it in the contemporary "micro era" media environment to rescue and protect intangible cultural heritage, in order to achieve the goal of spreading Nian culture through different means of communication and making it more deeply rooted in people's hearts, which has important theoretical and practical significance.

© 2023, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license