Jingyi Yan, Mingli Cui

Jingyi Yan

28 December 2023

Chinese media corporations, Publicly traded companies,Social responsibility, Evaluation system.

As early as the 1920s, some Western scholars mooted the concept of "corporate social responsibility". However, it was not until the mid-1980s that China began to turn its attention to this matter. After the introduction and exploration of the theory, one of the significant research topics has become how to construct an evaluation system that is in line with China's national conditions and has its unique characteristics. Nevertheless, there is an evident scarcity of related research both domestically and internationally. Hence, this paper endeavours to establish a system for assessing the social responsibility of listed media companies in China, with the hope to scientifically and reasonably evaluate the fulfilment of corporate social responsibility, thereby enhancing the corporate consciousness of social duty. Through conducting interviews and applying the Delphi method, this study has established the three-level indicators of this system. Simultaneously, the weights of each level of indicators have been determined through the fuzzy hierarchical analysis method, and the model has been applied and tested, confirming its rationality and reliability to a certain extent. This evaluation system not only provides a reference for the assessment of social responsibility of listed media companies but also offers a standard to measure social responsibility performance, which will assist listed media companies in China to better understand and actively fulfil their social responsibilities.

© 2023, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license