Publisher:ISCCAC
Short Videos and City Image Communication: Taking Xi'an as an Example
Authors
Wei Zhang
Corresponding Author
Wei Zhang
Publishing Date
28 December 2023
Keywords
Xi'an, Short videos, City images, City brands, Communication.
Abstract
The construction and dissemination of a good city image is an important factor in enhancing city competitiveness, which is conducive to promoting city economic, social, and cultural development. The rise of short video platforms has provided new opportunities for the construction and communication of city images. This article takes Xi'an, a popular city on the internet, as an example to explore the shaping and communication effects of short videos on city image, in order to provide ideas for the communication of city image for more cities.
Copyright
© 2023, the Authors. Published by ISCCAC
Open Access
This is an open access article distributed under the CC BY-NC license
