Shuhuai Zhuang

Shuhuai Zhuang

28 December 2023

Emotional design, Mobile apps, Changting, Red culture.

This paper aims to explore the application methods of emotional theory in red culture apps, in order to optimize the dissemination channels of Changting red culture and assist in the inheritance and promotion of red culture. The literature analysis method is adopted to analyze and sort out the current status of red culture dissemination in Changting, the design shortcomings of the red culture apps, and the emotional design hierarchy theory. Methods such as data induction are utilized to deeply explore user needs and summarize emotional design strategies for the Changting red culture apps. Taking Changting, Fujian as the research object from the perspective of user experience and user needs, this paper systematically grasps the emotional design of red culture apps using Norman's three-level design theory, with the purpose of constructing red culture dissemination mobile apps that integrate sensory experience, user experience, and emotional experience. The study elucidates how to combine emotional design theory to improve user experience satisfaction, promote the progress and improvement of red culture app design, and provide new ideas for the effective inheritance and promotion of red culture in the new era.

© 2023, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license