Hengyu Jin

Hengyu Jin

29, December 2023

Internet marketing, Marketing, Marketing strategy.

With the development of the times and the popularization of Internet technology, the internal and external environment faced by enterprise marketing work has gradually changed. This means that enterprises need to actively respond to market changes, improve the marketing management mechanism, gradually promote the transformation of marketing strategies, and explore more appropriate marketing methods, so as to improve their level of marketing. In the context of the new era, the influence of mobile Internet continues to expand, which is both an opportunity and a new challenge for enterprise marketing. This paper analyzes how to grasp the characteristics of enterprise marketing in the context of mobile Internet, sorts out the main difficulties faced by enterprises in promoting marketing transformation, and puts forward corresponding improvement strategies. 

© 2023, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license