Jing An

Jing An

29, December 2023

"Holy Ganzi" characteristic brand, Geographical indication industry in Ganzi Prefecture, Cultivation.

The "Holy Ganzi" brand has become one of the top ten regional public brands for agricultural products in Sichuan Province. There are 40 enterprises authorized to use the trademark, covering 103 types of products. This study focuses on the advantages of the "Holy Ganzi" regional public brand and the current situation of geographical indication protection in Ganzi Prefecture, analyzes the problems, reasons, and research paths in the protection of geographical indications in Ganzi Prefecture, and explores the branding governance strategies of geographical indications there under the perspective of the "Holy Ganzi" characteristic brand, in order to promote the healthy development of the geographical indication industry in Ganzi Prefecture.

© 2023, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license