Langping Teng, Likai Liu

Langping Teng

April 28, 2024

College students, Red cultural identity, Empirical research, Value identification.

Strengthening college students' identification with red culture is essential to implement the fundamental task of moral cultivation in universities, which is also conducive to improving college students' ideological and political accomplishment and has great significance in strengthening cultural confidence. Based on the questionnaire survey of 8 universities in Hunan Province, this paper analyzes the influencing factors and generating paths of college students' red cultural identity through the test of the structural equation model. The study finds that cognition, emotion, value and behavior all have an influence on red culture identification, besides, according to the survey, college students have the characteristics of "high identification and low behavior" in the spirit and values of red culture. Moreover, the three factors, family, college, and society influence students' red cultural identity differently. Therefore, it is necessary to strengthen young people's cognition and emotions and value education on red culture. Besides, creating a trinity of "family-school-society" red cultural education ecosystem will strengthen college students' red cultural identity and enhance their confidence.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license