Research on the Requirements of Museum IP Image Design Based on Kano Model — Taking the IP Image Tang Nui of Shaanxi Museum as an Example_INTERNATIONAL SCIENCE AND CULTURE CENTER FOR ACADEMIC CONTACTS (ISCCAC)

Publisher:ISCCAC

Research on the Requirements of Museum IP Image Design Based on Kano Model — Taking the IP Image Tang Nui of Shaanxi Museum as an Example

Volume 13

Authors

Xiaoyong Wu, Li Gu

Corresponding Author

Xiaoyong Wu

Publishing Date

April 28, 2024

Keywords

Kano model, IP image, Design requirements, Museums.

Abstract

Purpose: In recent years, with the successive launch of the museum IP image, the IP image has the problems of homogenization, lack of novelty in design, and strong subjectivity of the designers, etc. To solve these problems, the author analyzes the IP image "Tang Nui" of the Shaanxi History Museum. To solve these problems, the author analyzes the IP image "Tang Nui" of the Shaanxi History Museum and provides strong support for the design of museum IP images through scientific data analysis. Methods: A combination of online questionnaire research and offline expert interviews was used. Conclusion: The paper uses the IP image "Tang Niu" from Shaanxi History Museum as a case study, and establishes a priority model of the relationship between the museum's IP image and user needs through data analysis. This aims to enhance user satisfaction with the design and provide a digital foundation for future museum IP image design.

Copyright

Open Access

This is an open access article distributed under the CC BY-NC license

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