Yanjun Wang, Shiyan Huang

Yanjun Wang

April 28, 2024

Public welfare posters, Isomorphism, Visual expression, Emotional transmission, Originality.

Public welfare posters are a popular visual expression for the public to reveal bad social phenomena. On the one hand, public welfare posters strengthen the warning of social undesirable phenomena, on the other hand, the continuous exploration of various forms of expression also provides more possibilities for the visual communication effect of posters. Through the understanding and analysis of the "isomorphic" artistic expression technique and the visual emotional communication effect of public welfare posters, the innovative design and application analysis and practice of public welfare posters with the "isomorphic" technique are carried out, bringing positive value to the communication effectiveness of public welfare posters in the future.

© 2024, the Authors. Published by ISCCAC

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