Xian Guan

Xian Guan

April 28, 2024

Jewelry design, Young people, Co-creation, Young people's aesthetics.

The jewelry industry must devise tactics that cater to the aesthetic demands of young people and encourage their purchase inclination, as the luxury market is becoming more youthful. The younger generation of the Internet era has seen tremendous changes in jewelry purchasing trends and choices because of the tremendous influence of various groups of people and an abundance of information on their conception of jewelry aesthetics. Through a co-creation method that gives them a role as designers, this paper encourages jewelry brands to incorporate young people's needs and creativity into their jewelry designs. Considering young people's unique aesthetics for jewelry, this paper suggests that when designing jewelry, jewelers should focus on showcasing the unique design concepts and connotations favored by the younger generation and co-create with them to learn and gain insights into their ideas from five different perspectives: unique personalities and tastes, different regional cultures, popular trends and topics, changes in values and attitudes, and life and usage scenarios.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license