Yuchen Liu, Li Gu

Yuchen Liu

April 28, 2024

Jinling folding fan, Self-media, Dissemination of inquiry.

Jinling folding fan is a traditional folk handicraft in China, which has an elegant appearance and a long history. However, due to the modern society's reformation, the status of traditional handicrafts in the hearts of contemporary people is getting lower and lower. Few people appreciate them and are happy to buy them. At the same time, due to the improper development of its dissemination, the sales of Jinling folding fan are not very optimistic. Therefore, it is urgent to spread the development of Jinling folding fan craft through the platform of self-media. This project is to study the self-media dissemination of Jinling folding fan craft and at the same time to provide suggestions for the protection, inheritance and promotion of other traditional skills and cultures, so that people can pay attention to all kinds of intangible cultural heritage that is fading away in the times, and to contribute to the inheritance of China's excellent traditional culture.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license