Exploring the Protection and Redesign of Old Food Brands Under the Perspective of Non-Heritage Taking Huai'an Deep-fried Tea Cake as an Example_INTERNATIONAL SCIENCE AND CULTURE CENTER FOR ACADEMIC CONTACTS (ISCCAC)

Publisher:ISCCAC

Exploring the Protection and Redesign of Old Food Brands Under the Perspective of Non-Heritage Taking Huai'an Deep-fried Tea Cake as an Example

Volume 13

Authors

Baizhuo Chen, Li Gu

Corresponding Author

Baizhuo Chen

Publishing Date

April 28, 2024

Keywords

Intangible cultural heritage, Old food brand, Huai'an deep-fried noodle cake, Innovative design.

Abstract

This paper mainly analyzes the brand protection of old food brands and explores the branding redesign. Yuejia deep-fried noodle cake wants to form a good market; it is necessary not only to improve its brand packaging but also to express the characteristics of the product to the best of its ability. Intangible cultural heritage is the crystallization of human wisdom development through the protection of old food brands as a starting point. Take Huai'an Yuejia's deep-fried noodle cake as an example of innovative design and exploration research, and summarize the ideas that should be possessed in protecting old brands and innovation as a case study to revitalize China's old brands.

Copyright

Open Access

This is an open access article distributed under the CC BY-NC license

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