Songlin Zhou

Songlin Zhou

August 20, 2024

Culture and tourism integration, Ethnic minority intangible cultural heritage tourism resources, Rural revitalization, Shambhala art tourism festival.

With the continuous change of society, intangible cultural heritage has attracted more and more attention. They are not only a commodity that can be consumed, but also a precious historical memory. Therefore, it is important to strengthen the protection and dissemination of these precious historical memories to better promote the development of local tourism. Rural revitalization is a major national strategy, involving economic, social, cultural and other fields of development, the traditional culture of China's ethnic minorities is an indispensable part of it, and it has rich connotation and charming charm. However, in recent years, due to historical factors and the advancement of urbanization, many rural areas have faced challenges such as population urbanization, slow economic development, and the erosion of traditional culture. In response to these issues, this study focuses on the Shambhala Art Tourism Festival in the Gannan Tibetan Autonomous Prefecture, examining it within the context of cultural and tourism integration. The main content includes: an analysis of cultural inheritance issues, rural revitalization, promotion strategies, and economic stimulation. This research aims to observe the challenges and strategies related to utilizing intangible cultural heritage tourism resources to support rural revitalization. It is hoped that the study will contribute to the protection and development of the rich historical connotations and diverse artistic forms inherent in traditional ethnic cultures.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license