Youxin Lai, Mengling Deng

Youxin Lai

August 20, 2024

Rural revitalization, College students returning to hometowns, Entrepreneurship, Challenges, Countermeasures, Agricultural modernization, Social responsibility

In the context of rural revitalization, the return of college students to their hometowns to start businesses has become a key force in promoting rural development and social and economic progress. This paper aims to explore the positive significance, challenges, and corresponding countermeasures of college students returning to their hometowns to start businesses. The analysis finds that such entrepreneurial activities can promote agricultural modernization and industrial upgrading, create job opportunities, enhance rural education and cultural levels, and demonstrate the social responsibility and innovative spirit of college students. However, there are many challenges in the process, including resource shortages, market limitations, inadequate infrastructure, cultural and conceptual barriers, and insufficient policy and legal support. To address these challenges, the paper proposes a series of countermeasures, including strengthening the practical application of knowledge and skills, utilizing policy support, building cooperative networks, focusing on innovation and differentiated operations, improving personal qualities and abilities, and enhancing social practice and services. These measures not only help college students achieve personal value but also contribute to rural revitalization.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license