Yanbo Yu

Yanbo Yu

August 20, 2024

Rural revitalization, Aging-friendly agricultural tourism, Demand interaction, Value reshaping.

Since the 19th National Congress of the Communist Party of China, rural revitalization has become an important development policy and strategy of the country, and has achieved significant results through long-term development. Rural revitalization has entered a new stage of development. In the face of the current aging problem in society, it is of great significance to conduct in-depth research on the relationship between villagers' demand levels and the construction of rural vitality in the process of designing rural tourism for aging, in order to enable villagers to participate deeply in rural development and achieve rural revitalization. This article is based on the hierarchy of needs theory to study and analyze the new problems and difficulties encountered in the current development of rural revitalization. Through the design of aging-friendly agricultural tourism, it helps rural elderly rebuild their relationships, reshape their cognition, alleviate the current situation of lack of spiritual life for the elderly, gradually realize their self-worth needs in the process of participating in rural development, establish a sense of self-worth identification, and get rid of marginalized value experiences, which are conductive to stimulating development momentum from within the countryside, and building dynamic and modern villages through demand interaction.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license