Xiaojia Yu

Xiaojia Yu

August 20, 2024

Gestalt psychology, Bidirectional word, Font design, Visual perception.

Gestalt psychology is one of the main schools of modern Western psychology, which originated in Germany and later developed further in the United States. In recent years, Gestalt theory has gradually become an interdisciplinary research method. Based on the Gestalt theory, this paper finds out the potential laws in the expression forms of Chinese character design from the perspective of scientific psychology, and on the basis of analysis, links the laws of Gestalt with the creative ideas of Bidirectional character design. By analyzing the design logic forms of bidirectional characters, it organically combines the configuration characteristics of Chinese characters with the study of Gestalt laws. Thus, the expression and modeling means of Gestalt principle in Chinese character design are obtained, and these methods are actually used to create, so as to broaden the creative ideas of Chinese character design. The meaning of a single word is transformed into a double-layer or multi-level meaning construction, which provides a new method and a new idea for the development and design of Bidirectional characters. According to the inspiration of Gestalt thinking to Chinese character design, and combined with concrete design, the design practice inspired by Gestalt thinking is carried out.

© 2024, the Authors. Published by ISCCAC

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