Innovation Humanities and Social Sciences Research (IHSSR)

Publisher:ISCCAC

Research on the Innovative Application of Wuhan Carved Paper Cutting Skills in Modern Gift Packaging Design
Volume 16
Authors

Guangyu Wang, Yunxiu Wu

Corresponding Author

Guangyu Wang

Publishing Date

August 20, 2024

Keywords

Wuhan carved paper cuttings, Modern gift packaging, Innovative application, Graphics, Colors, Characters.

Abstract

With the development of science and technology, the improvement of people's living standards and the change of aesthetic standards, design cannot meet the needs of people in current times, forcing modern designers to constantly explore and find design materials. Then, the traditional folk art became the designers’ inspiration basis, especially folk paper cutting art, and Wuhan carved paper cutting art is no exception. Packaging design is the most widely used design in modern design, and traditional packaging design is far from meeting the aesthetic standards of modern people, including traditional gift packaging. Starting from the uniqueness of the Wuhan carved paper cutting skills, the authors closely focus on how to apply the Wuhan carved paper cutting skills to modern gift packaging and how to apply the graphics, colors, characters, etc. on the packaging through the Wuhan carved paper cutting skills, and summarize the importance of the Wuhan carved paper cutting skills in modern design.

Copyright

© 2024, the Authors. Published by ISCCAC

Open Access

This is an open access article distributed under the CC BY-NC license