Nian Yu, Zhongkai Cao

Nian Yu

August 20, 2024

People’s Daily, Traditional Chinese medicine (TCM), Overseas development, Corpus.

This study aims to delve into the characteristics and evolutionary trends of discourse in the news reports about Traditional Chinese Medicine (TCM) experts published in the People’s Daily from 2013 to 2023. By meticulously constructing a corpus of relevant articles on the overseas development of TCM in the People’s Daily and utilizing advanced search tools such as Antconc and Weiciyun, this research systematically analyzes the shaping process of the image of TCM in the media and its changing patterns over time. The findings reveal that, against the backdrop of the new era, reports on the overseas development of TCM exhibit unprecedented diversity and depth, comprehensively reflecting its widespread dissemination and profound influence globally, as well as its pivotal role and significance in modern society. These reports not only facilitate the international dissemination of TCM culture and recognition of its therapeutic effects but also promote international academic exchanges and cooperation, further consolidating the position and influence of TCM in the global healthcare system. Moreover, this study provides a unique perspective for deeply understanding the media presentation of TCM and contributes valuable empirical materials to media research, thereby enriching relevant theoretical frameworks and practical guidance.

© 2024, the Authors. Published by ISCCAC

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