Mengshi Yu

Mengshi Yu

August 20, 2024

Text design, Audio-visual synaesthesia, Visual expression.

By studying the causes and functions of audio-visual synesthesia, this paper applies the concept of audio-visual synesthesia psychology to text design, so as to make text design have deeper artistic charm and express the beauty of auditory art with the language of visual design. Taking "high mountain and flowing water" characters as an example, this paper analyzes the shape, sound, meaning and cultural connotation of characters, and uses audio-visual synaesthesia as the theoretical basis to summarize the rules of the creation techniques of figurative, abstract and image in the practice of innovative text design. It helps people to better feel the artistic conception of mountains and rivers, and also provides new directions and innovative points for the future research of text design.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license