Jia Liu, Yiting Fu

Yiting Fu

25 October, 2024

Converged media, Sichuan ancient poetry, Culture communication, Strategies.

Sichuan Province not only is a treasure trove of excellent traditional Chinese culture of the Chinese nation, but also carries a profound historical heritage in its ancient poetry culture. In the context of the rapid development of new media technology, exploring effective communication paths for Sichuan’s ancient poetry culture in contemporary society is of great significance for enhancing Sichuan’s cultural soft power, promoting cultural confidence, and promoting the integration of culture and tourism. This article aims to analyze the current situation of cultural dissemination of Sichuan ancient poetry using integrated media technology in the converged media environment, systematically analyze the challenges faced, and propose corresponding strategic innovations, in order to provide scientific theoretical support and practical guidance for the inheritance and development of Sichuan poetry culture, and enhance local cultural soft power.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license