Jie Chen

Jie Chen

25 October, 2024

Advertising education, Experiential learning, Teaching satisfaction.

Teaching satisfaction from the perspective of "student-centered" is an important basis for measuring the quality of talent cultivation. Experiential learning is a commonly used learning method in advertising education, and a questionnaire survey has been conducted to demonstrate the relationship between experiential learning and teaching satisfaction. Research has found a positive correlation between fully practical experiential learning and teaching satisfaction. Based on this discovery, the author has proposed a basic idea for designing experiential learning in advertising education.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license