Musheng Yang, Xingxing Wang

Musheng Yang

November 15,  2024

Curriculum ideology and politics, Teaching practice, Promoting education through competitions.

In the context of promoting education through competitions, this study takes the course of "New Media Advertising Design" as an example to explore the "three integrations" of ideological and political education in professional courses, namely emphasizing the integration of theoretical teaching content and methods, integration of subject competition practice, and integration of teaching evaluation. Starting from the goal of guiding the value of ideological and political education in new media advertising, the three-dimensional relationship of "state/society — new media —individual" is integrated into the entire curriculum process, with a focus on addressing issues such as students' lack of interest in professional theoretical learning and practical creation, insufficient guidance of values, and a lack of practical value and social significance in creative works.

© 2024, the Authors. Published by ISCCAC

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