Pengrui Feng, Pingjun Nie

Pingjun Nie

May 05, 2026

Tourism linguistic landscape, Spatial discourse, Spatial governance, Cultural identity.

The present study takes Mogao Caves and Mingsha Mountain Crescent Spring as sample cases to explore tourism linguistic landscape. This paper deals with the interacting mechanisms inherent in representational, interactional and organisational meanings, and analyses its structural aspects from the viewpoint of spatial discourse analysis. The results demonstrate that in terms of representational meaning, the language configurations reflect confluence of internationalisation and historical legacy, building a spatial narrative of "Sense of Community for the Chinese Nation". To interactional meaning, managers regulate the dynamic power exchange between visitors and hosts through the spatial placement. Signage of organisational meaning, the material composition and colour schemes of the signage functionally provide a consistent visual order and a logic for spatial diversion. Interaction of these three aspects is an important tool to promote spatial governance and cultural identity.

© 2026, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license