Min Li, Hongzhong Wu

Hongzhong Wu

26 May 2023

Traditional culture, Cultural and creative products, Design concept, Design strategy.

Traditional culture is the source of excellent culture in various countries. In recent years, with the increasing attention paid by various countries to their excellent traditional culture, it has become increasingly common for people to trace and recall traditional culture. Cultural and creative products, as one of the innovative manifestations in the design field in recent years, were born in a modern society that is extremely rich in materials and heavily industrialized assembly line mass production, which has gradually caused consumers to become tired of products that only have functional practicality but lack a sense of form. Integrating certain cultural attributes and connotations into products and endowing them with more creativity often better meets the spiritual and aesthetic needs of modern people, as well as the service needs of materialization and immaterial forms. The products designed can also be more resonant and favored by consumers. Excellent traditional culture itself is the embodiment of a country's cultural soft power. In the design of cultural and creative products, making full use of traditional culture, which is a valuable resource and wealth, and integrating traditional culture into the designed products is not only conducive to improving the market competitiveness of the products themselves, but also has a positive impact on people through the cultural elements in the products, enhancing their sense of identity and belonging to culture.

© 2023, the Authors. Published by ISCCAC

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