Ruiyuan Xu

Ruiyuan Xu

31 October 2023

Short videos, Excellent traditional culture, Communication mechanism.

Short videos refer to short films and videos spread on various digital media platforms, with the length ranging from a few seconds to less than a few tens of seconds. They are a new social language based on the Internet, and the "speech rules" of video communication have been redefined by these short video social apps, opening up the era of short videos calculated in seconds. Excellent traditional culture is rooted in the hearts of the Chinese people and is the soul of a country or a nation. The reason for this has been vigorously spread and promoted. The communication of excellent traditional culture should follow the trend of the times, and short videos can be used as communication carriers. Innovative thinking can be used to combine modern technology and cultural dissemination, and various dissemination mechanisms of excellent traditional culture can be innovated. Taking the social app Tiktok platform as an example, this paper discusses the communication mechanism of excellent traditional culture in the short video era, and puts forward some innovative ideas on the future communication mechanism of short video traditional culture.

© 2023, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license